Ended 36 days ago
Amazon Prime Big Deal Days 2026 is over. Next one: around October 2027
Prime Big Deal Days is Amazon’s two-day October sale for Prime members. The 2026 edition ran 6–7 October with peak discounts of about 20%; the next one is expected around October 2027.
Amazon Prime Big Deal Days 2026 has ended. It ran 6 – 7 Oct 2026. US shoppers spent $9.86 billion online across all retailers, up 8.5% (Adobe). Peak discounts were about 20% off, and the average Amazon order was $48.74. The next one is expected around October 2027.
Around October 2027 Dates not out yet
The dates are not out yet. We expect it at about the same time as last year and add the exact dates the day they are announced.
| Year | Dates | Days | What happened |
|---|---|---|---|
| 2026 | 6 – 7 Oct 2026 | 2 | US shoppers spent $9.86 billion online across all retailers, up 8.5% (Adobe). Peak discounts were about 20% off, and the average Amazon order was $48.74. |
| 2025 | 7 – 8 Oct 2025 | 2 | $9.09 billion online across US retailers, up 7.3% (Adobe). |
| 2024 | 8 – 9 Oct 2024 | 2 | The third October event; it began in 2022 as the Prime Early Access Sale. |
| 2023 | 10 – 11 Oct 2023 | 2 | The first year under the Prime Big Deal Days name. |
Nothing for this sale. Black Friday comes a few weeks later with deeper discounts.
Amazon devices, household stock-ups and early gifts you are sure about.
TVs, laptops and toys. In 2025 electronics peaked at 31% off on Cyber Monday, against about 20% in October.
Amazon's second Prime Day
Prime Big Deal Days is Amazon's October sale for Prime members: two days, usually in the first half of the month. It began in 2022 as the Prime Early Access Sale and took its current name in 2023. In 2026 it ran 6–7 October, and US shoppers spent $9.86 billion online across all retailers in those two days (Adobe).
Not the deepest sale of the autumn
Adobe put the 2026 peak discount at about 20% off, against 31% on electronics at Cyber Monday 2025. Treat it as an early look at holiday prices, not the lowest ones. Most shoppers used it to stock up: the average item cost $23.19, and 68% of items were under $20.
What is worth buying
- Amazon devices, which tend to drop back towards their Prime Day prices.
- Household essentials you would buy anyway: in 2026 the bestsellers were protein shakes, toilet paper, wipes and dish soap.
- Gifts you are sure about, if the return window covers the holidays.
Check the return date
Amazon has extended holiday returns to cover autumn purchases in recent years, so an October gift can often go back in January. Check the return-by date in your order before you rely on it.
Compare before you buy
More than half of shoppers compared prices elsewhere in 2026, most often at Walmart. A brand's own store can beat Amazon with a code, so check its page here for one we have tested at a real checkout.
When is Amazon Prime Big Deal Days 2027?
Is Amazon Prime Big Deal Days still on?
Is Prime Big Deal Days the same as Prime Day?
Is Prime Big Deal Days worth it?
How much did people spend on Prime Big Deal Days 2026?
Do I need Prime for Prime Big Deal Days?
A sale is only as good as the code
Dates get you to the right week. A code that works at the checkout gets you the price. We test every one of ours in a real cart.