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Black Friday 2026: dates, deals and what’s worth buying
Black Friday is the day after Thanksgiving, and in 2026 the main weekend is 27 – 29 Nov 2026. The deals start weeks earlier now, but the lowest prices on TVs, laptops and toys still land around the weekend itself.
Friday 27 to Sunday 29 November 2026 Our estimate
Our estimate from when it ran in past years (below). We mark it as announced the moment stores confirm it. That is 3 days of deals.
| Year | Dates | Days | What happened |
|---|---|---|---|
| 2026 | 27 – 29 Nov 2026 | 3 | Our estimate Coming up. |
| 2025 | 28 – 30 Nov 2025 | 3 | US shoppers spent a record $11.8 billion online on Black Friday, up 9.1% (Adobe). Amazon's Black Friday Week ran 12 days, 20 Nov – 1 Dec. |
| 2024 | 29 Nov – 1 Dec 2024 | 3 | $10.8 billion online, up 10.2% (Adobe). A late Thanksgiving made it one of the shortest holiday seasons possible. |
| 2023 | 24 – 26 Nov 2023 | 3 | $9.8 billion online on Black Friday (Adobe). |
Only what you need before the end of November. TVs, laptops and headphones are very likely to get cheaper in the next few weeks.
TVs, laptops, headphones, small kitchen appliances and toys. These usually hit their lowest prices of the year between Black Friday and Cyber Monday.
Winter coats, holiday decor and gift sets are usually cheaper after Christmas. Software and fashion often get one more push on Cyber Monday.
Stores on googlycoupon that join this sale. A tested code often stacks on top of the sale price.
Black Friday is a month now, not a day
Amazon ran its Black Friday deals for 12 days in 2025, and Walmart split its sale into two events starting in mid-November. The early deals are real, but they are not always the lowest price. For TVs, laptops and toys, the deepest cuts still tend to arrive on the weekend itself and carry through to Cyber Monday.
How to tell a real Black Friday deal
- Check the price history, not the "was" price. A crossed-out price can be a list price nobody paid. If an item cost the same in October, it is not a Black Friday deal.
- Watch for Black Friday models. Some TVs and laptops are made for the sale, with cheaper parts and model numbers you will not see the rest of the year. Compare the full model number before you compare prices.
- Look at the total. Shipping, protection plans and membership fees can wipe out a $30 discount.
Make a list before the weekend
Decide what you need and the price you would pay for it before the deals start. Add items to your cart early, set price alerts, and check stock on the day: doorbusters and the best TV deals can sell out in hours.
Use price protection when you buy early
If you buy in mid-November and the price falls, ask for the difference. Target refunds it when its own price drops within 14 days. Best Buy matches listed competitors, with exceptions for doorbusters. Amazon does not price-match, so on Amazon the timing is up to you.
Stack a tested code
Many stores, especially smaller brands, let you add a code on top of the Black Friday price. Most codes you find online will not work. We test ours at a real checkout before they go on the site, and take them down the day they stop working.
When is Black Friday 2026?
Is Black Friday a holiday?
When do Black Friday deals start?
Is Black Friday or Cyber Monday better?
Can I return Black Friday purchases?
A sale is only as good as the code
Dates get you to the right week. A code that works at the checkout gets you the price. We test every one of ours in a real cart.